What’s going on locally?
Visit the Google Trends site and you can see that the top trends are classified per location. Usually, Google picks up your current location and displays hits relevant to you. If you are in the gadgets business, you can see how the keyword iPhone 5s performs within the United States. As of this writing, here are the top 5 origins of the search term iPhone 5s within the USA:
· New Jersey
· New York
What does this data tell you? If you are a gadget vendor of the iPhone 5s online, you know that there is potentially huge market within these states. You can therefore:
· Increase your ads targeted to these states
· Include these states as keywords to certain product posts
· Create specific discounts or coupons for these states
This feature alone can significantly help your online sales in the next few weeks. But if you are thinking of expanding to international sales, there’s still a lot to learn about SEO with Google Trends below.
What’s going on worldwide?
International sales online is made easier with cheaper shipping fees and international shipping partners. Even Amazon sells to international customers, now. So why not make the most out of it?
When you SEO with Google Trends, you can identify which key markets are most relevant to your online presence. Using the same example as we had above for the iPhone 5s search trends, as of this writing, these are the top 5 countries that searched for the iPhone 5s:
· Hong Kong
Now that is an interesting result. You probably need to start thinking about having shipping partners in South East Asia! You probably also need to think about translating your text content into Cantonese or Mandarin since a lot of these top hits are Chinese-speaking countries. You may also need to have regional promos like a Chinese New Year discount.
These insights and potential marketing plans won’t be possible if you didn’t check out the results of your keyword at Google Trend.
Select keywords from emerging trends
Google Trend does not just list down the trends today; it also keeps track of emerging trends or those that are rapidly on the rise. Rising keywords help you ride this incoming wave of trends, so that you can also benefit from the momentum of that keyword.
For example, the iPhone 5s keyword has the following rising keyword trends associated to it:
· iPhone 5c
· iPhone 5s gold
· Galaxy Note 3 (makes you think you should relate these two competing phones in a post for maximum hits)
· iPhone 5s case
· iOs 7 (you probably need to write tips on how to update to iOS 7 or create a list of features of this OS update)
Rising trends on keywords must also be considered when you are labeling your images so that Google images can also capture these keywords. You can also incorporate them (in a relevant way) on blog posts. This will help “future-proof” your content in the next 12 months or so.
Google Trends is available for free for anyone, so make the most out of it to make sure that your online presence is felt worldwide.