But what if you do not have the technical expertise or time to make your official website rank? This is where the SEO consultancy comes in. Because there are more companies entering this line of work, you have to know what questions to ask the third party you will hire:
May I see your company profile with your past and present clients?
Any company that refuses to give this information cannot be considered a reputable one, as they should be open to sharing this. These references will help you measure the capabilities of that firm, as well as verify that they did work on the SEO solution of the client. Any analytics can be kept secret for the sake of the candidate, but the client should at least let you know what the consultant was able to do for them in terms of ranking in the SERP and driving traffic.
What methods will you use to boost my ranking in the SERP?
At this point of the article, do not hire a firm that will not talk about their strategy in detail. They must explain their methods of placing your link at the top of the SERP, as well as approximate the amount of time it will actually take to reach these objectives.
Make certain that the proposal of the SEO consultancy includes a primary technical review of your site to determine the possible issues that may bring down your search engine rank. This includes error pages and broken links.