The problem with digital marketing is that no one can predict what will happen in the future (as far as their niche and industry is concerned), although they have to accept the fact that their line of work would shift on a daily basis. For example, marketers have to be aware of the contexts in which their target audience is operating in. They have to be relevant, engaging and mobile. All of these efforts must be done to tap into their niche market.
Here are some major internet marketing trends that must not be ignored:
User Generated Curation or UGC
This trend is driven by content discovery programs like “Foodspotting”, “Fancy”, “Flipboard”, and “Pulse”. The merchants and content generators will deliver the feeds, and then the consumers will personalize them to suit their contexts and interests. They can do this by curating customized platforms of information or data filtering.
New Advertisement Formats
It may be a strange occurrence for new online mobile and video platforms to draw a lot of negative attention, but marketers actually spend a lot of money on these, even if the consumers do not spend a lot of time there. It is not a good idea to just throw funds at these relatively new channels.
Rather than wasting the potential of digital marketing on “forced view” selections like pre-rolled video commercials, make use of user-initiated campaigns that cater to the interests and time of the end user. Look for new advertisement formats that will assist brands in looking past clutter.