Not all written content are the same and there are those that are worthy your time to read. From a business owner’s perspective, this also means that your readers are now more selective. They say that a person needs less than 10 seconds to assess for himself if the page he is seeing is useful or not. You need to impress in those 10 seconds or at least, intrigue the user to stay longer. How do you do that?
Don’t Focus on Keywords so much
If your SEO team insists that keywords are still god, fire them. With the latest Google Update (Hummingbird), exact keywords are down-prioritized and in fact, are hidden in the Google Analytics results of your site. Google is now focusing on contextual words – words that are synonyms and occur naturally together. In other words, more emphasis is given to sincere, unique and naturally-written work compared to forced, keyword-stuffed pieces. Google is getting smarter, and so is your customer.
Write what you mean to write and don’t concentrate on including your 15 keywords into that 500-word article.
Aim for Content Sharing
Your target as a content writer or editor is to make sure that the user is compelled to share your work either on Facebook or Twitter. If not, you can also compel them to comment in the comments section after the article (usually powered by tools like Disqus).
Some Tips to help you create compelling work are:
• Start your paragraphs with call-to-action words such as share, speak, review, edit, begin, view, check out, explore, find out etc.
• Write intriguing headlines; Tell your user what the advantage is by reading your article
• Choose clear, bright, attractive and licensed images (so you wont get into trouble regarding rights) OR
• Credit your photo sources (this serves as a good link out of your site, too)
Keep Your Written Pieces Short and Concise
Shorter articles that are at most 800 words long are most often read fully by the online reader, compared to longer versions. Cut your pieces into 800-word phases or better yet, just write 400-600 word pieces about specific topics.